AD CAMPAIGN | FIAT 500X | Mythbusters
• Art Direction
• UX Design
• Illustration
• Social Media Content
• OLA
Here in the US, smaller cars tend to get a bad rap. We aimed to break the myths associated with FIAT. Through “Mythbusters" we created rich media units emphasizing the cargo, capability, safety, and technology of 500X. These builds were achieved through a photography shoot to gather assets and working closely with our team of developers/animators to create the vision. Post-launch we gathered through analytics that this was FIAT’s highest performing unit through measured engagement.
TEAM
My Role: Illustrator/Art Director
ACD/CW: Dina Young
Motion Designers: In House
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500X Rich Media Experience
Click to view a video showcasing user experience for “Mythbusters”. We created 4 “worlds” for each cool 500X feature. Through fun animations and bright illustration, users were encouraged to explore and learn about FIAT.
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Facebook Canvas
We tailored our “Mythbusters” creative to format for Facebook’s canvas feature. Users were able to view multiple angles of 500X and learn about features through a split screen video approach.
500X Mythbuster’s Worlds
Here’s a closer look at the art we created for users to explore.
OLA
We extended our rich media unit across all standard banner sizes for big browser and mobile. Watch the video to view all 4 versions of our 300x250 unit.
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