AD CAMPAIGN | Campbell’s Soup Company | Top Last Years Dish

• Art Direction
• Brand Strategy & Identity
• Shopper Marketing
• In-store Displays
• Print Collateral
• OLA

One of the biggest challenges around the holidays is time. Campbell’s wants to help make planning your big holiday meal, easier. To do this, we created a bank of holiday dishes to set your table. Through recipe cards and simple ingredients, we’ll help you plan and time dinner, so your casserole isn’t dry and your biscuits aren’t burnt.

TEAM
My Role: Art Director
CD/CW: James Scarsella
Motion Designers: The Shop

Printed Publications

Magazine spreads good enough to eat.

Side Dish Magazine Spread for Campbells Soup Company, Ad Campaign Art Direction, Heather Miller Detroit, MI
Collection of Magazine Spreads for Campbells Soup Company, Ad Campaign Art Direction, Heather Miller Detroit, MI
Dessert Magazine Spread for Campbells Soup Company, Ad Campaign Art Direction, Heather Miller Detroit, MI
Appetizer Magazine Spread for Campbells Soup Company, Ad Campaign Art Direction, Heather Miller Detroit, MI
Appetizer Magazine Spread for Campbells Soup Company, Ad Campaign Art Direction, Heather Miller Detroit, MI
Salad Magazine Spread for Campbells Soup Company, Ad Campaign Art Direction, Heather Miller Detroit, MI

In-Store Displays

Living recipe cards for shoppers to easily grab ingredients for their holiday dishes.

In-Store Display Signage for Pepperidge Farm Stuffing, Ad Campaign Art Direction, Heather Miller Detroit, MI
In-Store Display Milano Cookies, Ad Campaign Art Direction, Heather Miller Detroit, MI
In-Store Display for Pace, Pepperidge Farm, Prego, Swanson, Ad Campaign Art Direction, Heather Miller Detroit, MI

Homepage
Recipe Takeovers

We created animated recipe cards to use for online extensions.

Swanson Cooking Stock Recipe Card Activation, Ad Campaign Art Direction, Heather Miller Detroit, MI
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